WHOLESALE  SALES  LEAD

Reports to: Senior Manager, Omni-Channel Sales
Location: Boulder, CO on-site
Travel: Regional and national travel required (approximately 30-40%)
Compensation: Base salary $70,000 + commission plan based on wholesale performance against defined targets. Total compensation varies by results.


VanEssential is seeking a detail-oriented, relationship-driven Wholesale Sales Lead to grow our wholesale channel and expand key account relationships as a direct contributor to company revenue. This is an internal, hands-on role focused on execution, account ownership, and day-to-day wholesale sales operations.
Reporting to the Senior Manager, Omni-Channel Sales, the Wholesale Sales Lead drives growth by strengthening customer relationships, providing market insights, and ensuring consistent brand execution across wholesale partners.

 
Core Responsibilities

Wholesale Account Support & Execution
 

• Serve as the primary day-to-day contact for wholesale customers, including van builders, RV dealers, and specialty retail partners.
   

• Own wholesale account growth through consistent communication, follow-up, and service.
   

• Onboard new wholesale partners and support existing accounts with reorders and product updates.
   

• Manage inbound calls and emails from wholesale partners in a timely, professional manner.
   

• Maintain accurate account information and order details within the wholesale order portal.
   

Sales Execution & Coordination
 

• Lead line presentations, product walkthroughs, and customer meetings—virtually and in person.
   

• Assist with order accuracy, pricing application, and issue resolution in coordination with Sales and Logistics teams.
   

• Track sales activity and provide regular updates to the Senior Manager, Omni-Channel Sales.
   

• CRM, Reporting & Data Integrity
   

• Offer insights to support standing up and evolving VanEssential’s wholesale CRM.
   

• Maintain detailed customer communication logs, including meetings, calls, follow-ups, and key account developments.
   

• Ensure sales activity, account updates, and customer interactions are consistently documented to build strong, reliable data sets.
   

• Prepare clear, accurate reporting on account performance, pipeline activity, and regional trends.
  
   

Planning & Forecasting Support
 

• Inform wholesale sales forecasting by sharing account-level insights, anticipated order timing, and expected unit demand.
   

• Provide SKU- and account-level inputs to support inventory planning and launch readiness.
   

• Communicate known risks, opportunities, or changes in customer demand as they arise.
  
   

Marketing & Merchandising Support
 

• Offer insight for wholesale-focused marketing campaigns, which may include in-store displays, signage, digital assets, and brand storytelling.
   

• Help ensure wholesale partners have access to approved marketing materials and product information to support their upsell and sell-through efforts.
   

• Visit customer locations, as needed, to understand product presentation and usage in real-world environments.
   

• Support identifying wholesale collaborators for marketing campaigns.
  
   

Trade Shows & Industry Presence
 

• Participate in company trade shows and relevant industry events.
   

• Travel regionally (including day trips) and nationally to visit key wholesale accounts and support relationship development.
   

• Represent VanEssential professionally and confidently with strong product knowledge and a customer-first mindset.
   

• Support event setup, breakdown, and post-event follow-up as part of a small, collaborative team.
  
   

Market Feedback & Insights
 

• Gather customer feedback, market observations, and competitive insights from wholesale partners.
   

• Share observations with the Senior Manager, Omni-Channel Sales to support product, marketing, and operational planning.
   

• Maintain awareness of trends within the van-life, RV, and specialty retail landscape.
   

 
Role Scope & Expectations
 

• This role is focused on execution, account health, and workflow ownership within the wholesale channel.
   

• This role does not involve people management, budget ownership, or departmental strategy development.
   

• Success is measured by reliability, quality of execution, partner satisfaction, and contribution to team goals.
   

 
Qualifications
 

• 3–5+ years of experience in wholesale sales support, account management, or other B2B customer-facing roles.
   

• Highly organized and detail-oriented, with the ability to manage multiple accounts, deadlines, and shifting priorities.
   

• Strong written and verbal communication skills with a clear, professional style.
   

• Proven ability to work cross-functionally and contribute to shared business outcomes.
   

• Willing and able to travel regionally and nationally (approximately 30–40%).
   

• Proficient in Excel, order portals, CRM systems, and basic reporting/forecasting tools.
   

• Interest in van life, outdoor culture, and functional consumer products (a plus).
   

• Reliable, proactive, and adaptable—comfortable operating in a lean, fast-moving environment.
   

• Demonstrates a growth mindset and values collaboration internally and externally as a driver of success.
   

• Able to meet the physical demands of the role, including standing for long periods at trade shows, lifting 50+ lbs, and occasionally sleeping in a van.
   

• Bring a customer-first mindset, “can-do” attitude, and a sense of adventure and humor that fits a high-energy team.

 

• Must have a valid US Driver’s License as driving a van will be required

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• Any offer of employment is contingent upon completion of a background check, consistent with applicable laws.
   

 
 Benefits

• 100% employee health, 50% vision, and dental

• 401k

• 10 PTO days

• 7 Paid holidays plus Birthday OFF

• Flexible Fridays

• Profit Sharing afterthe  first year

 
Equal Opportunity Employer
VanEssential is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.
 
NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. VanEssential reserves the right to modify and change responsibilities and duties herein without notice.
 
All submissions must include a cover letter and resume, and can be sent to careers@vanessential.com